As a photographer, you probably work as a freelancer, and are therefore contantly preoccupied with bringing potential clients to your site. Your site, after all, is you main way of establishing your professionalism and creativity, winning over the confidence of your potential customers, and growing your business.
Here are five easy ways that you can use to increase the traffic to your site.
Post to Instagram, Facebook and Pinterest
You may already be posting your pictures to these social networks, but here are a couple things to keep in mind:
1. It is best to post from a professional Facebook page, not from your own personal profile. That way you will be building your professional presence and getting people to not just like your picture, but to also like your profile.
Of course, from your professional page, you can also share to your own timeline to benefit from the viewership of your own circle of friends. Setting up a page takes minutes, and is definitely worth the effort.
2. Make sure to add a watermark to your picture, both to protect it and help spread your unique brand. This can easy be done with the help of a program like Adobe Lightroom.
3. Make sure to add a link back to your site in the text area of your post. That way people can learn more about you and contact you when an awesome photo goes viral!
Bonus Tip: the site IFTTT can help you automate the process of sharing on multiple networks by creating rules that automatically posting to multiple sites when you post to just one. For example you can tell it to automatically tweet any image your post to Facebook, thus saving you the need to do so manually.
Seed your site on interest networks
An interest network is like Facebook, but everyone is unified around the same interest, not social circle. The power of these networks should be obvious – it is easy to target an entire group of people who are all interested in photography!
An example of one such popular site is StumbleUpon, where you can share a page on your site that contains you best shots with thousands of people who are interested in just that. If the pictures are good, the community “votes” it up, and it gets seen by even more people. A good post can easily get thousands of views with the help of StumbleUpon.
There are other sites that do similar things, this blog post might help.
Send email from your own domain
There is nothing less professional than an email that reads firstname.lastname@example.org. Make sure your email is linked to your domain, as in email@example.com. This also has the benefit of publicizing your domain.
In a similar vein, don’t forget to include a link to your website in the footer of your email, you’d be surprised how many people will check out your site out of curiosity.
Offer your pictures to bloggers in exchange for attribution
Bloggers are always looking for good photos to include in their posts – posts with a visual element get a lot more views and are read more thoroughly. Reach out to some bloggers in your social circle and offer them to use your photos in exchange for giving you credit.
This creates a win-win situation, where you get more publicity and backlinks to your site, which helps you rank in Google searches, and they get to embellish their posts with your great photos.
Make sure there are share buttons beside all your pictures
It is very important to make it easy for people to share your great photos from your site with their own social networks. Make sure to have share buttons next to each picture and on each page, which will allow your loyal visitors to share the site with their friends. The little share counter next to the buttons also tells people how many other visitors have already liked and shared your photos.
For more advice on integrating social media buttons, creating websites, selling your photos online, or just to say hi, don’t hesitate to visit us at Shalom Shore Webdesign, or send us an email at firstname.lastname@example.org. We love photography, and would be happy to help in whatever way we can.
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