Someone recently drew my attention to a new platform called Branded.me, and I decided to take a look.
Branded.me is an automated website generator that draws the information from your LinkedIn profile and puts it into a customized website of your own. In other words, it serves as a standalone, glorified LinkedIn platform, which you can link to a custom domain for $7 a month, or use for free as a subdomain of branded.me.
Automation is the next trend in online platforms, like the Tailor Brands logo generator I recently reviewed. However, a service that connects to your LinkedIn account and creates a custom site from your profile information is not new.
Vizify was a platform that did just this – since 2011 - and in a very creative and visual way. They seem to have been purchased by Yahoo and shut down, the logic behind which escapes me. Another platform, Re.Vu, still does this, also with interesting visuals.
Some additional sites that let you create this type of “nameplate sites” or “personal landing pages” are the super-popular about.me, and the oh-so-similar flavors.me. These sites are great for job seekers who want to have a great-looking virtual calling card and resume, but don’t provide enough features to create a fully functioning site.
Branded.me is now the newest arrival at this party, and with only three themes to currently choose from, it doesn’t seem to have much to offer in terms of uniqueness. I’m also not crazy about some of the ways in which they display the profile information on the site (their site, on the other hand, looks great).
But the world is a big enough place that multiple platforms can exist with similar services, it will probably come down to how well they market themselves.
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