On my quest for the perfect time-tracking tool, I encountered a lot of heartache.
Tracking your time is a necessary evil of most freelancers, as well as many employees. Yet most platforms are tedious and hard to use, and I was ready to rip my hair out.
Until I found Toggl.
Toggl is an Estonian startup that simplified time tracking to just two clicks, making it as painless as humanly possible. It is a free online platform (and smartphone app) with the option of paying for premium features.
Some workplaces insist on using chunkier software because they integrate with their accounting platforms. I’m not sure about Toggl’s integration, because I use it only for personal use, but for that it is great.
Feeling grateful towards Toggl for simplifying something I hate doing, I emailed them offering my copywriting services free, to help give them a more fun, informal feel that I think fits with their brand – an approach executed beautifully be the chat application, Slack.
A representative from Toggl replied that they were in the process of redoing their copywriting in house, and that, although they appreciated the offer, they would not be taking me up on it. (and indeed, several weeks later they launched a completely updated website)
And then an amazing thing happened.
They asked for my mailing address. I gave it to them, and a couple of weeks later a package arrived in the mail with a cool multi-purpose branded scarf, a ton of stickers with the Toggl logo, and a letter of gratitude thanking me for helping them reach close to a million users (I wasn’t actually so instrumental) personally signed by the CEO (or at least by someone).
I was so excited and complimented! Toggl, sending little ol’ me a package? Wow! I am now a fan for life.
Toggl’s marketing strategy demonstrates the power of identifying your existing fans and showing your appreciation for their support and recognition of their efforts. These “true fans” then go out and do the best marketing strategy possible – word-of-mouth recommendations.
All it takes is the focus, the investment and the execution (and I doubt the merch they sent me actually cost them too much), and you can turn your supporters into raving fans.
That at least, is what happened to me.
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